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Research papers

Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture

This paper is divided into three parts. The first part briefly reviews some recent contributions which investigate the concept of quality in the agricultural food industry, with particular reference to the component of quality which, to use a...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Riccardo Pastore
June 15, 1992
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Citation

Pastore, R. (1992a, June 15). Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-issues-and-marketing-strategies-for-quality-agriculture-with-particular-reference-to-environment-friendly-agriculture


Research papers

Defining television quality through audience reaction measures

This paper will report on findings from an experimental study, commissioned by the Independent Television Commission (ITC), which explored a number of techniques for assessing audience satisfaction with television in terms of the perceived quality...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barrie Gunter, John Clemens, Mallory Wober
June 15, 1992
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Citation

Gunter, Clemens and Wober (1992a, June 15). Defining television quality through audience reaction measures. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/defining-television-quality-through-audience-reaction-measures


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting


Research papers

Measuring perceived quality and satisfaction

The paper focuses on measuring perceived quality and customer satisfaction. Following the introduction the paper consists of four sections. First a review of monitoring systems used by service industries is provided. The review examines key methods...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Dan Sarel
June 15, 1991
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Citation

Sarel, D. (1991a, June 15). Measuring perceived quality and satisfaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-perceived-quality-and-satisfaction


Research papers

Developing a rounder tea

This project provides an unusually clear insight into the way in which an aesthetic benefit can add to the perceived quality of a commodity product like tea. It also shows the way in which an ad-hoc panel can be used to provide reliable pre-launch...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Ian Prutton, John Parfitt, Adam Phillips
September 1, 1990
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Citation

Prutton, Parfitt and Phillips (1990a, September 01). Developing a rounder tea. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-a-rounder-tea


Research papers

An introduction to Japanese marketing

The Japanese marketers are facing a variety of challenges: The Japanese consumers are demanding better quality, uniqueness, varieties and new features. They are changing their lifestyle and values. They have more income and more time to spend....

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Mayumi Otsubo
June 18, 1990
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Citation

Otsubo, M. (1990a, June 18). An introduction to Japanese marketing . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-introduction-to-japanese-marketing-


Research papers

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Michael Svennevig, David E. Morrison
June 15, 1990
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Citation

Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-question-of-quality


Research papers

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Emmanuel Heretakis
June 15, 1990
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Citation

Heretakis, E. (1990a, June 15). Qualitative aspects of quantitative decisions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-aspects-of-quantitative-decisions


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal